Tags: ad controller, ad servers, Ad Targeting, Advertising, demographic data, Publishers, traffic
Posted in Ad Targeting, Advertising, Publishers | Permalink
Posts Tagged ‘Advertising’
Announcing the Lookery Ad Controller featuring the Universal Ad Tag
Posted by Todd Sawicki
- January 13, 2009 at 6:00 am PST
We are proud to announce the availability of the Lookery Ad Controller featuring the Universal Ad Tag. We’re adding to the world of free ad optimizer and ad serving services, because we haven’t seen one yet for control freaks. Talking with our hundreds of Lookery publishers and thousands more over the past 18 months, it [...]
We know that times are tough being an online entity. Many sites that lived on the 2.0 dream were counting on on the dot-boom to continue. Everyone believed that they could make millions on advertising alone and become the next successful site operated out of the bedroom.
We have first hand knowledge of what site [...]
Tags: Advertising, amplify, audience, economic downturn, investing, ROI
Posted in Advertising, Analytics, Lookery | Permalink
Internet Growth Supports Deflation
Posted by Scott Rafer
- November 26, 2008 at 1:41 pm PST
Technology repeatedly re-intermediates markets. Information systems, often as applied to logistics, make it economical to manage ever larger sales and distribution channel operations for ever smaller margins. Information technology mainly impacted lower priced, less differentiated and/or more easily automated businesses first: delivery services, book sales, travel planning, etc. For instance, in books and housewares, Amazon [...]
Tags: Advertising, Cost per click, Cost per mille, Google, Internet access
Posted in Uncategorized | Permalink
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