Tags: demographics, Reporting, Subscription Service
Posted in Analytics, Publishers | Permalink
Blog archive for ‘Publishers’
Lookery Audience Reporting Subscription Pricing Announced
Posted by Todd Sawicki
- March 4, 2009 at 11:53 am PST
As we announced last week, Lookery is now offering our Audience reporting services solely as a premium subscription service. Lookery’s Audience reporting service offers Publishers demographic and search analytics reports based on real empirical user data updated twice-daily instead of projected, implied, extrapolated monthly panel data. Lookery does not believe in math, we believe [...]
We wanted to share how much we’ve grown over the past year as we approach 40 million user targeting profiles. And when you have a graph like this in a business it’s always fun to share. Thanks to all the data providers and customers who are using our explicit, user expressed data profiles to [...]
Tags: data, growth, money for nothing, Profiles
Posted in Lookery, Profiles, Publishers | Permalink
Announcing the Lookery Ad Controller featuring the Universal Ad Tag
Posted by Todd Sawicki
- January 13, 2009 at 6:00 am PST
We are proud to announce the availability of the Lookery Ad Controller featuring the Universal Ad Tag. We’re adding to the world of free ad optimizer and ad serving services, because we haven’t seen one yet for control freaks. Talking with our hundreds of Lookery publishers and thousands more over the past 18 months, it [...]
Tags: ad controller, ad servers, Ad Targeting, Advertising, demographic data, Publishers, traffic
Posted in Ad Targeting, Advertising, Publishers | Permalink
Every Audience Counts
Posted by Scott Rafer
- January 5, 2009 at 8:00 am PST
Online, each of us works hard to pull together a group of like-minded web users, unified by some common thread — an audience. We painstakingly build social software, write blogs, or aggregate information to build this audience. Then we don’t learn enough about who that audience is, and we only spend a few minutes each [...]
Tags: Audience Analytics, targeting data
Posted in Advertising, Analytics, Publishers | Permalink
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