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The new MySpace CEO is talking up Disney’s Alice in Wonderland promotion, which is great to see. It was put together by Sprout, a company I’ve been helping out for the past couple of months.

What’s most fascinating to me about Disney’s campaign is that there is no link back to Disney.com anywhere in the campaign. They and Sprout have worked so hard to engage you in the ad that the measure of success has nothing to do with their homepage.

It’s as Mashery’s BizDev 2.0 white paper says:

[The web today] is not about being a destination site; it is about providing the right information at the right time to your customers.

As a followup to their report on projecting Social Net revenues and our take on that optimistic forecast, eMarketer produced an analysis of Fox Interactive Media’s (FIM for short) most recent quarterly revenue numbers. For those curious, MySpace is the largest property within FIM but also includes other notable web properties like Photobucket, IGN [...]

Last October, even before MySpace officially started their public announcement and ramp up of their new platform, we clearly stated that we would support MySpace applications. All you need to do is sign up via our www.lookery.com site – and self serve your ad tag for your MySpace application. If you already have an account, than [...]

We have been ecstatic with the response to our new guaranteed CPM program for Facebook, Bebo and other social net applications (especially the plug from TechCrunch). And now with the launch of the MySpace Developer program, we’re excited to now extend the program to include MySpace applications. Though the MySpace platform opens to [...]