Posted in Campaigns, Features, GYM, Publishers | Permalink
Blog archive for ‘GYM’
Publisher Program Improvements
Posted by Scott Rafer
- August 4, 2007 at 6:09 pm PST
Whenever we make a significant change, Rex will also send out emails to Lookery publishers and/or marketers to make sure everyone gets the message.
To date, we’ve been paying a blanket minimum CPM across all ad slots to make up for the fact that it took a while to sell a reasonable amount of inventory. Lending [...]
Advertising Liquor and Other Vices
Posted by Scott Rafer
- August 3, 2007 at 4:16 pm PST
Jackson’s got a point about the Smirnoff ads on Youtube. Read his post.
I’m not sure that “no evil” includes all-age access to liquor advertising focused on “sweet, green-tea flavored beverages spiked with grain alcohol in the ironically-inflected [sic] colloquial style familiar to any young person.”
Part of Lookery’s plan is to offer age-specific advertising. Our expectation [...]
Posted in Advertising, Features, GYM, Lookery | Permalink
Facebook FBML as De Facto Apps Standard
Posted by Scott Rafer
- July 22, 2007 at 12:13 pm PST
Dave’s ecstatic about Facebook apps, and he’s nailed it with the Visual Basic Post, but he understates one huge advantage of the system.
Facebook has a group for everything these days, which is good because Unlike 99.99% of the Facebook population, I was born in the 60s. A byproduct of this history is that I sold [...]
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