Posted in Events, Speaking, conferences | Permalink
Blog archive for ‘conferences’
TiECon East - Panel on Emerging Models in the Web Space
Posted by Raj Bala
- June 9, 2008 at 5:54 pm PST
I was asked to put together a group of interesting folks to discuss issues related to, the oft abused moniker, Web 2.0 for the TiECon East event held in Waltham, MA on May 30.I picked people that I thought were the most interesting and capable of having a conversation about the future of the Web [...]
Brand Advertising Will Be Measurable
Posted by Scott Rafer
- February 28, 2008 at 9:41 am PST
It won’t happen this year, and it won’t happen next year — but brand measurement is coming. Attempting to track brand impact the way we track ad clicks would currently be prohibitively expensive, but that’s temporary. Distributed media reporting is improving, and large-scale analytics are getting ever cheaper.
Earlier this week, Yahoo!’s RightMedia and other ad [...]
Posted in Advertising, Analytics, conferences | Permalink
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