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Blog archive for ‘Analytics’

Brand Advertising Will Be Measurable

Posted by Scott Rafer
February 28, 2008 at 9:41 am PST
2 Comments »

It won’t happen this year, and it won’t happen next year — but brand measurement is coming. Attempting to track brand impact the way we track ad clicks would currently be prohibitively expensive, but that’s temporary. Distributed media reporting is improving, and large-scale analytics are getting ever cheaper. Earlier this week, Yahoo!’s RightMedia and other ad [...]

Posted in Advertising, Analytics, conferences | Permalink

Cost base … appropriate to the audience, monetization and funding

Posted by Scott Rafer
January 9, 2008 at 9:41 pm PST
2 Comments »

Having the Betaworks guys on board has already been a lot of fun. Andy Weissman can’t seem to resist providing great answers to any little question I ask, and John Borthwick blogs things like this: Balancing capital raises with audience growth and monetization One of the things the Fotolog team did right since the first day [...]

Posted in Advertising, Analytics, Lookery | Permalink

Compete.com overtakes Alexa.com!

Posted by David Cancel
December 21, 2007 at 4:13 pm PST
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Congratulations to the team at Compete for eclipsing Alexa! It was just a year ago that we launched Compete.com. We weren’t sure what would happen by opening up the aggregate data that we used internally. All we were certain about was that it was time to end the barrier that always stood between those who contributed [...]

Posted in Analytics | Permalink