Lookery.com

As Scott announced at the NextWeb conference, Lookery is now offering social network applications a $0.25 CPM guarantee for Euro traffic. To qualify for the Euro Guarantee, social network application publishers need to agree to a:

• Dedicate all their traffic in the targeted countries (EU plus a few neightboring countries) for a minimum of 90 days
• Applies to all social network applications platforms (Facebook, Bebo, MySpace, Friendster, Hi-5, etc.)
• Up to 2 ads of different sizes above the fold
• Net 30 terms

Note: Any publisher interested in the guarantee must apply at Lookery.com and go through an approval process which typically takes 48 to 72 hours.

With this new program, Lookery now offers publishers three programs:

• Revenue Share - Lookery’s standard program where Lookery splits ad revenue with its publishers per the market rate in our network for their traffic (Net 15 terms)
• $0.125 CPM Global Guarantee - Lookery’s program where publishers dedicate 100% of their traffic to Lookery for at least 90 days (Net 30 terms)
• $0.25 CPM Euro Guarantee - Lookery’s program where publishers dedicate 100% of their Euro traffic to Lookery for at least 90 days (Net 30 terms)

With the above information in mind, publishers in either guarantee program (EU or Global Guarantee) will be receiving payments on the 30th of the month for their traffic the month previous. Publishers who are on the RevShare program will continue to be paid on the 15th of the month for their traffic the month previous.