Tags: demographics, Reporting, Subscription Service
Posted in Analytics, Publishers | Permalink
Author Archive
Lookery Audience Reporting Subscription Pricing Announced
Posted by Todd Sawicki
- March 4, 2009 at 11:53 am PST
As we announced last week, Lookery is now offering our Audience reporting services solely as a premium subscription service. Lookery’s Audience reporting service offers Publishers demographic and search analytics reports based on real empirical user data updated twice-daily instead of projected, implied, extrapolated monthly panel data. Lookery does not believe in math, we believe [...]
Announcing the Lookery Ad Controller featuring the Universal Ad Tag
Posted by Todd Sawicki
- January 13, 2009 at 6:00 am PST
We are proud to announce the availability of the Lookery Ad Controller featuring the Universal Ad Tag. We’re adding to the world of free ad optimizer and ad serving services, because we haven’t seen one yet for control freaks. Talking with our hundreds of Lookery publishers and thousands more over the past 18 months, it [...]
Tags: ad controller, ad servers, Ad Targeting, Advertising, demographic data, Publishers, traffic
Posted in Ad Targeting, Advertising, Publishers | Permalink
The Booms & Busts of Behavioral Targeting
Posted by Todd Sawicki
- January 7, 2009 at 11:20 am PST
Quick Overview
There are many forms of online ad targeting for display ads – contextual where ads are targeted to the content on the page (think Google Adsense), demographic where ads are targeted on a user’s demographic information (what Lookery helps publishers and advertisers do) and behavioral targeting where ads are targeted based on what users [...]
Tags: behavioral targeting, intenders
Posted in Advertising | Permalink
Monetizing MySpace Traffic – Is it Really Any Better?
Posted by Todd Sawicki
- August 11, 2008 at 11:22 pm PST
As a followup to their report on projecting Social Net revenues and our take on that optimistic forecast, eMarketer produced an analysis of Fox Interactive Media’s (FIM for short) most recent quarterly revenue numbers. For those curious, MySpace is the largest property within FIM but also includes other notable web properties like Photobucket, IGN [...]
Tags: Ad Rates, eMarketer, FIM, MySpace, Revenue, Social Media
Posted in Advertising, MySpace, Projections | Permalink
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