Tags: Ad Rates, eMarketer, FIM, MySpace, Revenue, Social Media
Posted in Advertising, MySpace, Projections | Permalink
Author Archive
Monetizing MySpace Traffic - Is it Really Any Better?
Posted by Todd Sawicki
- August 11, 2008 at 11:22 pm PST
As a followup to their report on projecting Social Net revenues and our take on that optimistic forecast, eMarketer produced an analysis of Fox Interactive Media’s (FIM for short) most recent quarterly revenue numbers. For those curious, MySpace is the largest property within FIM but also includes other notable web properties like Photobucket, IGN [...]
New Lookery Guarantee - the Q3 Edition
Posted by Todd Sawicki
- July 22, 2008 at 1:31 pm PST
Given the overwhelming success of last quarter’s guarantee which helped grow our traffic to over 3 billion impressions a month, Lookery is pleased to announce we are once again offering social application developers a new guarantee program for Q3. Starting immediately and good through the end of the quarter, Lookery is offering 15 cents [...]
Posted in Advertising, Publishers, Uncategorized | Permalink
Lookery Launches User Demographic Analytics for Websites
Posted by Todd Sawicki
- July 22, 2008 at 12:00 pm PST
Lookery’s vision is to provide a service that accurately describes the demographic profile of every user on every webpage. With this goal in mind, we are extremely excited to announce the release of Age and Gender analytics for the Lookery Network.
Where does this data come from?
Lookery aggregates user profile information from, and with the [...]
Tags: Audience Analytics, Site Analytics, User Demographics
Posted in Analytics | Permalink
Imitation is the Sincerest Form of Flattery (the Bebo Ad Guarantee)
Posted by Todd Sawicki
- June 30, 2008 at 12:40 pm PST
According to PaidContent.org, Bebo plans to offer App Developers a 40 cent CPM guarantee for running ads on their apps. 40 cents is a BIG number in the world of social media - more then even what Google guarantees MySpace.
Given the overwhelming success of Lookery’s own guaranteed CPM announcement (3 billion impressions a month [...]
Tags: Applications, Bebo
Posted in Advertising | Permalink
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