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“… age, gender and location, the three key elements for targeting.”
Posted by Scott Rafer
- April 25, 2009 at 6:52 am PST | Share/Save/E-mail
“… age, gender and location, the three key elements for targeting.”
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Social networks take a different approach. On their profile pages, users declare many key aspects of their demographics, including age, gender and location, the three key elements for targeting. Targeting based on these self declared demographic elements can be very effective for performance advertisers within social media.
Performance advertising success stories in social media « Lightspeed Venture Partners Blog
Self-reported demographics can be used far and wide, distributing their effectiveness to any ad network and any publisher. So far, we’ve got 60M+ profiles that we’re licensing just for this purpose. All of them are gathered under explicit, upfront agreement of the providers and with the users’ privacy held paramount.
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