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“More than 90 percent of respondents called online privacy a “really” or “somewhat” important issue,…”
Posted by Scott Rafer
- March 16, 2009 at 7:57 am PST | Share/Save/E-mail
“More than 90 percent of respondents called online privacy a “really” or “somewhat” important issue, according to the survey of more than 1,000 Americans conducted by TRUSTe, an organization that monitors the privacy practices of Web sites of companies like I.B.M., Yahoo and WebMD for a fee.”
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Concern Rises Over Behavioral Targeting and Ads - NYTimes.com
Rafer sez:
At Lookery, we’re obsessed with keeping Personally Identifiable Information out of our system, but this is inane. A very high fraction of Americans are concerned with their weight — not many are willing to do much about it. The useful question isn’t whether people are worried, it’s whether their actions will change based on that concern. Look to voting turnouts for the answer.
The level of privacy-reinforcing action described in the article is reflected in no population I’ve ever heard of. Where were these questions asked?
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karlbunyan
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