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With the announcement yesterday, we delayed posting our Featured Site of the Week post until this morning.

Nimbus Arcade is another popular flash gaming site, just like a site we recently wrote about, Fog City Games. The reason we wanted to feature this site is to show how an audience can differ, even though the two compared sites offer relatively the same type of content.

For example, the Nimbus Arcade core audience gender is 60/40 male, whereas Fog City Games is predominately female as we showed in our November post on them.

Nimbus Arcade audience gender

Looking back at Fog City Games, their audience gender at the time of writing about them in November 2008 was 84% female. Looking at it today, it still has a 68% female audience orientation.

Fog City Games audience gender; current

The age demographic is even more telling as Nimbus Arcade seems to attract the core 25-34 year old audience or more like the hardcore gamer demographic. Since I’m a guy, by looking just at the age and gender demographics and if I could only pick one site to play a flash game on today, I’d probably go with Nimbus Arcade. I would guess just by looking at the age and gender demographic that they show, and with the limit of picking one over the other, the best place to find the really cool action packed flash games might possibly be Nimbus Arcade.

Nimbus Arcade audience age

While both sites have a very dominate USA audience of over 90%, Nimbus Arcade seems to own the state of Ohio with a very big foothold of over 60%.

Nimbus Arcade audience states

Not only that, they seem to be gaining an international presence as well. The 4% and 3% number might seem insignificant, but remember the above – over 90% of their audience resides in the USA. When you consider that factor, having an 8.13% foothold internationally is impressive.

Nimbus Arcade audience UK-Canada

The last bit of data above concerning the 8.13% UK/Canada audience further illustrates the point of knowing your audience. We used another site purposely today to compare and contrast. Seeing things visually side by side is a better representation on how important audience data can be for a site owner. If you believe in what you are doing with your site, you need to be seeing your true audience. In order to figure out why your site is working, why it is dominate in a particular audience demographic, and than most importantly – how to leverage that audience for better market monetization – you need good data to analyze.

Two similar sites with two different data results. I’m not at all surprised, as the key to online site success is knowing exactly who your audience is, and how to market effectively to them. In these economic times we live in, there is no reason to discount knowing your audience.

We may seem like that annoying hammer on your brain, but there are too many people that think “My audience doesn’t matter as long as the traffic keeps coming in.” What if the traffic drops off suddenly? Will you know why or who your audience was to begin with? Like we have said, every audience counts!

With the release of our newest service, it’s even easier now to start seeing your audience data. You can in a sense kill two birds with one stone by using the Universal Ad Tag since our speedy JS code is built right into the Lookery Ad Controller. It’s quite painless to sign up today, and start seeing your audience for who it really is within 24-48 hours.