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Tags: Audience Analytics, dating site, OkCupid
Posted in Analytics, Lookery | Share/Save/E-mail
OkCupid: Rocks the female audience
Posted by Rex Dixon
- November 19, 2008 at 9:28 am PST | Share/Save/E-mail
The full original version of this post, which I wrote yesterday, is located on my personal blog Technically Speaking.
I was looking around again today, and I have known that OkCupid has a very diverse audience for quite some time. The tagline on their site states “100% free. The best dating site on Earth.” That is quite the claim, but while watching the Lookery Global Feed, you might tend to agree with that statement.
For one thing, how many dating sites do you know actually caters to the over 55 crowd? Also, how many dating sites do you know actually have real live females on them? Now not too worry as the global feed is something you could probably watch on Lookery in the lower right corner of the page; to pass the time and find some cool sites. A few seconds after I took that above screenshot, we see some younger females on the screenshot I snapped below.

The above could be a “fluke” global feed showing only females, but as I looked on their page, it appears that it’s pretty even. Yes, the males out pace the females, but not by much.
Learning more about your audience is the quickest way to help your site and audience (for blogs that equals daily readers!) grow. Being able to sign up and at the same time learning about your sites audience for FREE is even better.
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