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Tags: Audience Analytics, Site Analytics, User Demographics
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Lookery Launches User Demographic Analytics for Websites
Posted by Todd Sawicki
- July 22, 2008 at 12:00 pm PST
Lookery’s vision is to provide a service that accurately describes the demographic profile of every user on every webpage. With this goal in mind, we are extremely excited to announce the release of Age and Gender analytics for the Lookery Network.
Where does this data come from?
Lookery aggregates user profile information from, and with the permission of, social networks, dating sites, ISPs, and e-commerce sites. This aggregated information powers all the reports and analytics on Lookery’s Network pages.
Example:
note: Age and gender reports are based on pageviews. We plan to add demographic reports based on unique visitors, and a host of other new metrics in the very near future.
Can I access similar reports for my own website?
Absolutely! Any site owner can enable these reports for their own website or application by joining the Lookery Network by signing up here for FREE! Getting user demographic analytics for your site is as easy as adding a few lines of JavaScript code to your site.
Will Lookery be adding more metrics to these pages?
Yes. For the past few weeks Team Lookery has been busy working on a host of new metrics for our users, and will be adding them to these pages as they become available for release.
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