Posted in Advertising, Analytics, conferences | Permalink
Blog archive for February 2008
Brand Advertising Will Be Measurable
Posted by Scott Rafer
- February 28, 2008 at 9:41 am PST
It won’t happen this year, and it won’t happen next year — but brand measurement is coming. Attempting to track brand impact the way we track ad clicks would currently be prohibitively expensive, but that’s temporary. Distributed media reporting is improving, and large-scale analytics are getting ever cheaper.
Earlier this week, Yahoo!’s RightMedia and other ad [...]
Really Done with the Seed Round this Time
Posted by Scott Rafer
- February 22, 2008 at 3:13 pm PST
I know we’ve said this before, but we really, really mean it this time. We took in another couple hundred thousand came in from people whose participation is so flattering that we don’t know what to do with ourselves:
Marc Benioff
Tom Cole (blog)
Reid Hoffman
TAG, which is Saul (blog) and Robin Klein’s (blog) seed fund
Jonathan Miller
Allen Morgan [...]
Presenting at Ignite Seattle - Feb 19
Posted by Todd Sawicki
- February 15, 2008 at 11:37 am PST
I’ll be doing a presentation called the History of Online Advertising at Ignite Seattle next Tuesday night. It’s a free event and if you’ll be there ping me to meet up at the event.
Captchavertising! by TheNextWeb crew
Posted by Scott Rafer
- February 12, 2008 at 8:02 pm PST
At Lookery, we don’t invent new types of ads. In our world, FBExchange, SocialMedia, Rockyou, and others figure out how to do that.
Out in the broader world outside of social apps, it’s rare that something new comes to light. Boris has found a way to make you type his sponsors’ brands in to [...]
Posted in Advertising, Europe, Events | Permalink
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