Posted in Advertising, Publishers | Permalink
Blog archive for January 2008
Lookery Publisher News: New Ad Infrastructure Live Today
Posted by Todd Sawicki
- January 28, 2008 at 5:23 pm PST
All Lookery Publishers should hear from us within the next 24 hours with new tags. This is the promised migration to our new industrial-strength, Atlas-based ad serving infrastructure needed as a result of our strong growth both in payouts and ads served since we launched last July.
We continue to offer 100% fill rate [...]
Cost base … appropriate to the audience, monetization and funding
Posted by Scott Rafer
- January 9, 2008 at 9:41 pm PST
Having the Betaworks guys on board has already been a lot of fun. Andy Weissman can’t seem to resist providing great answers to any little question I ask, and John Borthwick blogs things like this:
Balancing capital raises with audience growth and monetization One of the things the Fotolog team did right since the first day [...]
Posted in Advertising, Analytics, Lookery | Permalink
Customer Service is the New Marketing
Posted by Rex Dixon
- January 9, 2008 at 7:05 pm PST
Customer Service is the New Marketing will be held on February 4th in San Francisco and I will be attending.
It is my first official conference representing Lookery. I won’t be speaking or anything cool like that, but I would like to meet you if you are in the area that week. If you are a [...]
Vast Diversity in CPM Prices
Posted by Scott Rafer
- January 4, 2008 at 8:19 am PST
Andrew Chen and I were chatting about JP Morgan’s Nothing but Net report yesterday, after which Todd referred me to Watchmojo’s review of the same report. Ashkan’s walk-away remark is fascinating, “Most shocking - though not really - is that 83% of display ad inventory sold for less than $1.”
So, of $7.166B in banner [...]
Posted in Advertising | Permalink
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