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New Guaranteed Payment Program
Posted by Scott Rafer
- January 31, 2008 at 4:10 pm PST
Lookery is currently taking submissions for a new publisher program that offers guaranteed payments of US$.125 CPM across 100% of a Facebook or Bebo application’s traffic. We’re seeking a billion pages a month for this new program, at a rate of 33 million a day, and are guaranteeing the rate through the end of April 2008. The deal is for an exclusive on the application’s traffic for the three-month period. We’ll be growing the volume of guaranteed pages available to three for four billion as quickly as we can. We’re just taking it one step at a time as we want to make sure that we take very good care of new publishers as they come on board.
To qualify, please register and check the box labeled Payment Guarantee.
This program is in addition to our current, Variable Payment program which is offered to all comers at any volume. Under that program, our publishers payments vary with our own sales and optimization success. The publishers are paid 100% of our gross proceeds up to $.20, and 50% of any gross proceeds above $.20. Our December average as a network was $0.22. When we have full-month numbers for January, they will be lower since Christmas is when many marketers pay top dollar.
We’re adding the Guaranteed Payment Program because we think some app publishers want to work only on what they do best — generating huge numbers of fun pages — and keep the commercial side as risk-free and work-free as possible. A guarantee does that best.
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