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Vast Diversity in CPM Prices
Posted by Scott Rafer
- January 4, 2008 at 8:19 am PST | Share/Save/E-mail
Andrew Chen and I were chatting about JP Morgan’s Nothing but Net report yesterday, after which Todd referred me to Watchmojo’s review of the same report. Ashkan’s walk-away remark is fascinating, “Most shocking – though not really – is that 83% of display ad inventory sold for less than $1.”
So, of $7.166B in banner ads sold, 83% sold for no more than $5,948M. That leaves at least $1.218B for 368B impressions, which must have an average CPM no less than (and really much more than) $3.30. If anyone has the full report, I’d love to know how that statistic changes over time.
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Jay Meattle
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