Blog archive for November 2007
Speaking in Seattle at Web Community Forum Conf. (Dec. 5-6th)
Posted by Todd Sawicki
- November 30, 2007 at 12:21 am PST
I’ll be speaking in Seattle at the Web Community Forum conference “Community Building in the Age of Facebook” on a panel at 3pm on the 6th entitled Outreach Strategies: Balancing Applications, Advertising, Groups and more.
Scott will also be in town on the 6th so feel free to stop by and say hello or contact [...]
Lookery Code With and Without Ads
Posted by Rex Dixon
- November 20, 2007 at 3:04 pm PST
We have been listening to the feedback, and you wanted more than the ad network for Facebook apps that we rolled out in July. Last month, we rolled out Lookery for the Web which is the start of our Demographic Marketing Services. We now have a self-serve web site where you can add the site [...]
Posted in Features, Lookery, Publishers | Permalink
Why Facebook Applications offer a Safe Harbor to Advertisers
Posted by Todd Sawicki
- November 20, 2007 at 12:14 am PST
Despite all their pageviews - MySpace and Facebook have more then 100 billion a month combined - Social Networks have struggled to attract high paying brand advertisers. As a result, Social Networks measure eCPM’s in pennies, nickels and dimes, compared to CPMs in tens of dollars for high profile, media-friendly sites like CNET, the [...]
Posted in Advertising, Facebook Platform, Lookery | Permalink
Valleywag Says We’re a Bad Idea
Posted by Scott Rafer
- November 16, 2007 at 9:20 pm PST
We’re proud to say that LaunchBox Digital, where our dialog is with Julius Genachowski and John McKinley, is joining the Lookery seed round. I wasn’t going to blog it until more of the paperwork was done, but yesterday’s Valleywag drivel spurred me on.
P.S. See you tonight at our place for dinner, Owen!
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