Status Update, Revenue Split Postponement, Etc.

On launch last month, we announced that we would take a revenue split starting August 15 and would announce beforehand what the split would be. We’re going to postpone the revenue split date until at least September 4th and remain committed to giving people time to leave the network if the split we announce seems unfair.

We’re running several times the size that we expected originally, successfully re-hosted the system last week and are running hard to raise eCPMs. Those increases are going to happen via technology and regular ol’ sales on our part. The technology includes content channels, which Rex will start posting the specifics of shortly, and the demographic targeting. The demographic targeting, originally slated for last Friday, is about a week late. We pushed it out in favor of the re-hosting.

Please let us know what other concerns come up, so we can make sure to address them.


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Comments

  1. alexgaynor
    August 13th, 2007 at 5:55 pm

    Hey, are you guys going to get information on users for targeted ads by having us pass you information using the API, or are you guys going to have your own API key and make the calls yourself?

  2. scottrafer
    August 13th, 2007 at 6:01 pm

    I believe our own, but I’m double checking.

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