http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/ Lookery is a user-targeting service that helps site owners amplify their audience data. Mon, 08 Mar 2010 17:30:45 +0000 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/comment-page-1/#comment-20 scottrafer Tue, 14 Aug 2007 13:38:45 +0000 http://beta.lookery.com/blog/2007/08/05/gender-and-per-application-targeting-starts/#comment-20 Hi Dave, Our prices are right around market for Run of Network inventory on any social network. Prior to the rollout of targeting, that's all this is. Charging a ton more during this early stage just because marketers are desperate to participate in the Facebook buzz is great for short-term cash flow but crummy for building lasting relationships. Hi Dave,
Our prices are right around market for Run of Network inventory on any social network. Prior to the rollout of targeting, that’s all this is. Charging a ton more during this early stage just because marketers are desperate to participate in the Facebook buzz is great for short-term cash flow but crummy for building lasting relationships.

]]> http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/comment-page-1/#comment-19 dave Tue, 14 Aug 2007 06:31:12 +0000 http://beta.lookery.com/blog/2007/08/05/gender-and-per-application-targeting-starts/#comment-19 $.50 cpm's.. you are driving down the value of the inventory $.50 cpm’s.. you are driving down the value of the inventory

]]> http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/comment-page-1/#comment-18 New pricing and how it will work « Ad Network for Facebook Apps Mon, 13 Aug 2007 16:45:39 +0000 http://beta.lookery.com/blog/2007/08/05/gender-and-per-application-targeting-starts/#comment-18 [...] 13th, 2007 · No Comments We have received a lot of feedback concerning our announcement of gender-specific targeting. The main confusion was “how will it work, and how does that affect pricing“. The below [...] [...] 13th, 2007 · No Comments We have received a lot of feedback concerning our announcement of gender-specific targeting. The main confusion was “how will it work, and how does that affect pricing“. The below [...]

]]> http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/comment-page-1/#comment-22 Ed Mon, 06 Aug 2007 17:14:55 +0000 http://beta.lookery.com/blog/2007/08/05/gender-and-per-application-targeting-starts/#comment-22 Location, Location, Location.... Location, Location, Location….

]]> http://blog.lookery.com/2007/08/05/gender-and-per-application-targeting-starts/comment-page-1/#comment-21 Lookery Beats Facebook to the Punch - The Unofficial Facebook Blog Mon, 06 Aug 2007 13:45:34 +0000 http://beta.lookery.com/blog/2007/08/05/gender-and-per-application-targeting-starts/#comment-21 [...] Lookery has announced that later this week they will begin offering gender targeted ads. What is amazing about Looker is they are CPC text ads for practically anybody. While it is currently application developers that are taking advantage of these ads, soon enough a wider group of individuals will be able to take advantage of their advertising platform. They have also announced that they will be adding more demographic features in the near future. Facebook currently offers this sort of advertising on a CPM basis but you better be ready to spend a couple hundred thousand dollars if you are going to get advertising from Facebook directly. I previously mentioned that Facebook should create an advertising network similar to Google’s adwords system. For some reason they have not followed my advice yet. Go figure! Either way, Lookery is slowly entering Facebook’s territory and apparently Facebook has absolutely no problem with it. That’s pretty interesting considering that SocialMedia.com (another Facebook advertising network) could be making tens (potentially hundreds) of thousands of dollars a day as of now. Whatever venture capital funds helped to fund these advertising networks surely didn’t make a bad investment. The only thing I wonder about though is whether or not Facebook is going to want to get in on that action as well. Do you think Facebook will try to enter the application advertising space? Posted in Advertising Digg this article Save to del.icio.us Share on Facebook [...] [...] Lookery has announced that later this week they will begin offering gender targeted ads. What is amazing about Looker is they are CPC text ads for practically anybody. While it is currently application developers that are taking advantage of these ads, soon enough a wider group of individuals will be able to take advantage of their advertising platform. They have also announced that they will be adding more demographic features in the near future. Facebook currently offers this sort of advertising on a CPM basis but you better be ready to spend a couple hundred thousand dollars if you are going to get advertising from Facebook directly. I previously mentioned that Facebook should create an advertising network similar to Google’s adwords system. For some reason they have not followed my advice yet. Go figure! Either way, Lookery is slowly entering Facebook’s territory and apparently Facebook has absolutely no problem with it. That’s pretty interesting considering that SocialMedia.com (another Facebook advertising network) could be making tens (potentially hundreds) of thousands of dollars a day as of now. Whatever venture capital funds helped to fund these advertising networks surely didn’t make a bad investment. The only thing I wonder about though is whether or not Facebook is going to want to get in on that action as well. Do you think Facebook will try to enter the application advertising space? Posted in Advertising Digg this article Save to del.icio.us Share on Facebook [...]

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