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Advertising Liquor and Other Vices
Posted by Scott Rafer
- August 3, 2007 at 4:16 pm PST
Jackson’s got a point about the Smirnoff ads on Youtube. Read his post.
I’m not sure that “no evil” includes all-age access to liquor advertising focused on “sweet, green-tea flavored beverages spiked with grain alcohol in the ironically-inflected [sic] colloquial style familiar to any young person.”
Part of Lookery’s plan is to offer age-specific advertising. Our expectation is that the best of advertisers selling to Over-21 and Over-18 audiences will seek to target solely those audiences. We’ll make it easy for them to do so.
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