Advertising Liquor and Other Vices

Jackson’s got a point about the Smirnoff ads on Youtube. Read his post.

I’m not sure that “no evil” includes all-age access to liquor advertising focused on “sweet, green-tea flavored beverages spiked with grain alcohol in the ironically-inflected [sic] colloquial style familiar to any young person.”

Part of Lookery’s plan is to offer age-specific advertising. Our expectation is that the best of advertisers selling to Over-21 and Over-18 audiences will seek to target solely those audiences. We’ll make it easy for them to do so.


Done reading? subscribe: To get an automatic feed of all future posts subscribe here.
Link to This Post:  
Posted in Advertising, Features, GYM, Lookery | Share/Save/E-mail

blog comments powered by Disqus You can leave a response, or trackback from your own site.


Subscribe to our RSS Feed

Recent Posts

  • Really Free vs. Artificially Free

    Blink on Weeds by DanMelinger* Running a low-capital web startup forces a different perspective on the ...

    Posted by Scott Rafer, July 4, 2009 at 10:47 am
  • Deprogramming VC & Reprogramming SWOT

    Image via Wikipedia Much is written about both whether or not the VC model is broken ...

    Posted by Scott Rafer, July 1, 2009 at 11:04 pm
  • “It’s important to remember the board’s primary purpose: to hire (or fire) the CEO.”

    “It’s important to remember the board’s primary purpose: to hire (or fire) the CEO.” - ...

    Posted by Scott Rafer, June 23, 2009 at 10:50 am

Archive

Post Categories

Recent Readers


What We're Reading