Blog archive for July 2007
Old Ad Issues, New Medium
Posted by Scott Rafer
- July 18, 2007 at 2:24 am PST
As we get frustratingly close to putting up the first ad campaigns, we’re re-wrestling with old issues. For CPM on Facebook applications, how many times do we show the same ad to the same user? We’re starting off at two or three times per unique user per day across the network. That’s lower than traditional [...]
Lookery’s First Public Event
Posted by Scott Rafer
- July 16, 2007 at 6:18 am PST
I’m giving my first little public talk on Lookery this evening at Web Monday Berlin. I’ve got 5 to 10 minutes. It should be fun. After that, it’s dinner with people from Plazes, Shoppero, etc.
Making Money on Facebook
Posted by Scott Rafer
- July 16, 2007 at 12:51 am PST
Scott Karp largely has it right with “Banner ads on Facebook is a dumb way to monetize.” Of course, that won’t stop Lookery from using banner campaigns in order to get started. Per Guy Kawasaki, “Don’t worry, be crappy.”
ScottK’s has it exactly right with “I’m just making this up.”
So are Dave, I and the dozens [...]
Posted in Advertising, Lookery | Permalink
Wrestling with CRM and other sales infrastructure
Posted by Scott Rafer
- July 13, 2007 at 5:18 am PST
The interest level is much higher than Dave and I expected. I’m sending out a couple of mass emails this afternoon (and I don’t love that, hence the photo) to start catching up.
We’ll need to quickly move to Salesforce or another CRM service to make sure we’re taking good care of people. In [...]
Subscribe to our RSS Feed
Recent Posts
Now More Streamlined
More great stuff released on Lookery.com today. For Site Owners section: New streamlined/consolidated navigation – now includes ...
Posted by Jay Meattle, August 27, 2008 at 10:55 amNew: Top Referring Search Engines Report
After months of a lot of hard work by our development team, today we’re very ...
Posted by Jay Meattle, August 20, 2008 at 3:58 pmThank you for adding me to the panel
Image by via Flickr Daniel and I attended a Facebook Developer SIG last evening at ...
Posted by Scott Rafer, August 20, 2008 at 12:14 am