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Posted in Lookery | Share/Save/E-mail
Old Ad Issues, New Medium
Posted by Scott Rafer
- July 18, 2007 at 2:24 am PST | Share/Save/E-mail
As we get frustratingly close to putting up the first ad campaigns, we’re re-wrestling with old issues. For CPM on Facebook applications, how many times do we show the same ad to the same user? We’re starting off at two or three times per unique user per day across the network. That’s lower than traditional metrics but feels about right.
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