Lookery.com

You asked, we listened. Today we released two much requested dashboards. We also released a new streamlined sub-navigation design.

NEW Publisher Dashboard for Ad Impressions:

NEW Advertiser Dashboard:

Let us know what you think!

Lookery has morphed quite a bit since launching last year. We realized many months back that our website had not kept up. We’ve been working on fixing this, and over the weekend released a site re-design.

This release included a new about page, global activity feed, new navigation & design… and many many behind the scenes upgrades which will enable us to release new features much more quickly in the future.

Special thanks to Jesse, Zvi and the rest of the team at JESS3* for helping us out with the re-design!

Over the next few days, based on your feedback we will continue to tweak what we just released, improve user flow, and will also be releasing some additional features that we’ve been working hard on. Let us know what you think. We’re listening, and reacting.

Lots more good stuff to come in the next few days, and beyond!

According to PaidContent.org, Bebo plans to offer App Developers a 40 cent CPM guarantee for running ads on their apps. 40 cents is a BIG number in the world of social media - more then even what Google guarantees MySpace.

Given the overwhelming success of Lookery’s own guaranteed CPM announcement (3 billion impressions a month and growing), it’s certainly easy to see why Bebo might want to make such a public guarantee. Especially one with such a high payout that folks are likely to wonder if it’s too good to be true. Nothing like a good PR stunt to jump start the app developer program.

And given the current details - it’s more a stunt then developer bonanza. First, it’s only for the first 3 impressions. With 2 ads per page and an average range of 6 to 10 pages per visit - that means only 15-25% of an app’s impressions are even potentially eligible. So on an average basis your eCPM is no longer 40c but likely as low as 10.25c if the non-guaranteed impressions are earning a 5 cent CPM. 10 cents isn’t much better then the going rate for most quality apps as it is. Second, the guarantee only applies to US impressions - given that Bebo traffic is less then 25% US - that lowers the number of qualifying impressions and oversized earnings even more.

For Bebo’s guarantee to be a big winner for app developers and for real wow factor - a 40 cent Global guarantee that covered all of an app’s available impressions would be the way to go. Now that would be game changing.

Err… Well not really.

Please welcome Chris Kelly to the team. Erin is Chris’ girlfriend and more importantly she’s an amazing cook. Checkout her creations on her blog, Erin Cooks. Now that Chris is on the team we get access to all of Erin’s leftovers. :-)

Jay and I worked with Chris at Compete, where Chris worked on all things Web and Django related.

Chris and Jay are busy this week finishing up our first “real” Lookery.com website. Look for it next week.

This morning was Chris’ first day; Erin sent along some amazing Banana-Oatmeal Chocolate Chip Cookies and Peach filled Muffins. Re-dunk-u-lous!